Clio

This post is a continuation on how Twitter has transformed the way we will approach tradeshows.

Kevin O’Keefe was yet another meet-up at LTNY that was facilitated via Twitter. Kevin is an avid twitterer, runs LexBlog, a legal blog marketing company, and LexTweet, a Twitter-based community for lawyers. He’s been on the leading edge of blogging for years and is now, unsurprisingly, blazing a new trail with Twitter.

Kevin (@kevinokeefe) and I (@goclio) first connected on Twitter, and managed to arrange for a breakfast get-together over the course of LTNY. Oddly enough, you can feel like you know someone at a personal level by following them on Twitter. When I met Kevin in person it felt like I already knew a lot about him – he’s tweeted that he was participating in the LTNY Twitter panel, had enjoyed a run in Central Park earlier in the week, and had enjoyed a Superbowl get-together with fellow twitterers already.

At the LTNY Twitter panel Kevin had several interesting comments on the power of Twitter. Kevin views Twitter as the single biggest branding tool since TV, and has already observered Twitter having a profound effect on LexBlog’s branding. Kevin also made a comment that generated a lot of buzz at LTNY: that he’d rather give up his cell phone for a week than twitter.

Kevin has really helped open our eyes to the potential of Twitter. Like many, we were initially skeptical about the value of Twitter. However, watching Kevin in action really showed us Twitter can be used to build and strengthen relationships in a way that just can’t be achieved with e-mail or even in-person interactions. This series of blog posts, we hope, has showed how profoundly Twitter can help both build new and strengthen existing relationships.

Be sure to check out Kevin O’Keefe’s blog and twitter feed. Also, if you’re a twittering lawyer (and if you’re not already, why not start?), be sure to join LexTweet.