Jack Speaking: CLE Seminar on What a Law Firm can Learn from @Zappos
Posted by Gwynne Monahan on December 12, 2012
Yesterday, our CEO and co-founder Jack Newton presented on the security and ethics of cloud computing to the Maricopa County Bar Association. Today, he is shifting gears to the more human side of law practice.
Based on his Ignite Law presentation, this talk examines how lawyers can deploy a few simple, proven techniques to improve their practice and build sustainable relationships with their clients. He’ll discuss lessons in customer service and brand differentiation from Zappos.com and other exemplars, and how those lessons can help law firms like yours improve customer retention, revenue and satisfaction levels.